There’s a reason many of us have notebooks full of forgotten ideas, and countless saved browser tabs or screenshots in our phones.
Inspiration doesn’t last – it needs action, which can soon lead to momentum, which keeps you moving.
Paired with purpose, it can really keep you going, too.
Not having frequent in-person events, meaningful meetings, cafe sessions and dinners with new people and places, the inspiration hasn’t always come as easily, especially during the first year of the pandemic.
But the inspiration that you do have – however frequently it arrives – capture it and take action right then and there.
Why do the biggest companies often come up with new names for their merged companies that are less strong than the existing brand names?
This is something I’ve thought about over the years, and one recent example came up mid-2021 that led me to share:
That’s the new proposed name for the combined WarnerMedia and Discovery merger, which are coming together as AT&T spins off its Time Warner investment.
I believe the existing names are better and stand stronger separately, keeping both in-tact – or that they’d merge under a new brand that captures everything well.
Keep in mind that…
Leading up to his rocket launch, Amazon and Blue Origin founder Jeff Bezos heard the complaints about billionaires like himself funneling their money into private rocket companies instead of donating to causes on Earth – and he doesn’t disagree with them.
He was asked for his thoughts on those who call the space trips “joyrides for the wealthy, and you should be spending your time and your money and energy trying to solve problems here on Earth.”
The richest man in the world responded:
“Well, I say they are largely right. We have to do both. …
It goes without saying that there are countless benefits of creating and sharing content on social media, helping you to reach your goals.
But the dynamics have changed in the last decade, and the modern consumer expects your company to be more responsible, humane, and impactful in society.
If your business or organization has been taking steps to make the world a better place, you need a platform to showcase what you are doing.
Over 65% of consumers across the world are willing to pay more if their money is going toward a good cause.
I’ve highlighted a few of…
Illustration by Radhiah Anis
This isn’t about me – but for context, coming from having an office and studio spaces for my company to multiple coworking memberships and plenty of experience finding the best cafes to work from, like many, I’ve never worked from home this much in my life. I’m not the type of entrepreneur who’s goal is to work from beaches in Bali, either. But working anywhere but home has been a great driver of my performance as a creative entrepreneur over the years.
Remote work doesn’t have to mean working from home – though in this exact…
Throughout the very different year that was 2020, I made a conscious effort to support local entrepreneurs, creatives and causes through my purchases and that also applied to books!
You may find the list to be somewhat random as it covers a wide range of subject matter. But all of these books were purchased from businesses or people I’ve either met or followed online for a while and found value in their work. I purchased them all in 2020, and the vast majority of them were actually released in 2020.
To learn more or order each book, just click the title below the cover image.
How important is a creative and marketing strategy for businesses today, and social enterprises?
Social entrepreneurship is on the rise for a reason. Consumers are more conscious of the environment and social justice than ever before.
As a brand or organization, your audience wants to know where their dollars are going, and that they can feel confident aligning with you.
A strong strategy is super important not only when you’ve “made it”, but when you’re starting and growing. Otherwise, it’s incredibly easy to drift off track.
What are the gaps in marketing in this space?
When it comes to marketing…
Why is it time to talk about content marketing, yet again? Because in 2020, content isn’t just marketing. In many cases, content is now the full experience. Rather than content simply being a way to drive some a transaction or action, a lot of times content now is the experience — it is the transaction, it is the product.
This has less to do with e-commerce companies, but more so the experience-based businesses (the entertainment industry, events, festivals, the arts) and even programming (non-profit organizations, education). These are now turning into online experiences where their content is the product.
Disconnecting isn’t easy.
Creativity is about connection.
But it also requires time to disconnect from daily distractions – when you can actually hear your own thoughts and ideas.
Over the last few months, most of us haven’t had a perfect balance between these (either too much time isolated/quarantined alone, or the opposite extreme of not enough personal space or focus time).
A lot of people who normally fully disconnect for a period of time during the summer haven’t been able to, with travel cancelations and other restrictions (or just the feeling of everyday being the same at home).
It’s World Mask Week, so I’m sharing this journey!
As someone who mostly works behind a computer screen, producing a physical product was a learning experience from the start.
Over the past few of months, I have had the chance to work behind the scenes on launching Maskwell – a company that produces quality reusable masks with protective filter inserts, while also funding the needs of frontline healthcare workers.