Lean in to your strengths — and bring on the right advisors and team members for the rest. As a founder or a leader of any organization or business, you’re going to have certain areas you accel in more than others — whether that be product development, relationship building, sales, operations, or otherwise. It’s so important to recognize where you are most valuable to your team and organization…

An essential part of strategy is about asking the right questions. Brand Strategy is very much about being able to draw out authentic and honest answers. Heather Briggs and I have collaborated for many years through Now Impact Studio and King Street Media. We had a live discussion about branding…

What happened and what we’re doing now about climate change — Back in grade 7, our Elementary science teacher got us working on a website project called Kids for Kyoto. We created a website, where students were assigned to research and design individual webpages on different topics related to global warming and climate change. This was long before the days of…

Seven hours. That’s the average amount of time people are spending consuming content every day — screen time streaming, scrolling on social, watching tv, reading and more. Where do we get our content from? Why is it important? How can you stay informed from differing sources? As a strategist, marketer…

Places and spaces are important in our lives as professionals, entrepreneurs, creatives and marketers for many reasons – but here’s one that I haven’t posted about. (No, this is not a “let’s all go back to the office” article). The place you’re in gives you context. It helps you solidify ideas and make connections in your mind, remember details, timelines and conversations – even including who was there and what you did.

What marketing channels can we expect to grow in 2022? Startup Coach and Toronto Starts community leader Craig asked me live to kickoff the year, so here’s some of what I see from where I stand. Reach through the noise and go direct Going directly to people’s devices is incredibly valuable – we’re on then devices more…

If you’re starting or questioning your journey as a student, creative or new entrepreneur in 2022, this one’s for you. I gave a talk for some students who run a nonprofit organization to help aspiring business students and entrepreneurs. …

How to avoid this top regret of those dying — ‎Working too hard is one of the top regrets people have at the very end of their life. But when faced with the fear of not having lived the life we really want, people seek answers about how hard we should really be working. Creative entrepreneur Chase Jarvis explains that…

Avoiding the mistake of launching to no audience — One of the first mistakes I’ve seen new entrepreneurs make, over all the years working in this space, is launching without building an audience first Essentially, launching to no one. (No, your best friend, roomate and mom don’t count). You wouldn’t start a speech or a presentation to an empty…