Companies need to showcase their positive impact online more. Here’s how.
It goes without saying that there are countless benefits of creating and sharing content on social media, helping you to reach your goals.
But the dynamics have changed in the last decade, and the modern consumer expects your company to be more responsible, humane, and impactful in society.
If your business or organization has been taking steps to make the world a better place, you need a platform to showcase what you are doing.
Over 65% of consumers across the world are willing to pay more if their money is going toward a good cause.
I’ve highlighted a few of the many benefits of highlighting your impact through content marketing.
Effective social media and content marketing:
Inspires others to follow your journey.
To grow your organization or business and fund the positive change you strive for, you need people to understand not only what you do, but how you do it, and how they can be involved. Your audience should feel informed and inspired to take action. A strong social media strategy can help people discover what you do by example, not simply a list of services. Your social media is also a place where they can fund success stories and the impact you’re making through your work. Most importantly, all content should have a way for them to become involved – even if that’s simply subscribing to your mailing list. At Now Impact Studio, we can develop a strategy for a successful social media campaign to increase your visibility to the right audience, for example.
Enables you to gather valuable feedback.
Every organization can benefit from feedback, to learn what they are doing right and where to improve. As a socially responsible business, you can benefit a lot from the feedback you get when you share your efforts through content even during a crisis. You can quickly learn about your audience and public opinion, and respond to comments. My team at Now Impact Studio can also help you to showcase findings and feedback from your annual reports, making the information easily accessible to keep stakeholders informed.
Helps you show the human face of your organization.
With a relevant content marketing strategy, you can show your customers and prospects the human side of your business. Using the right content on the right online platforms to highlight the insights of your work will cultivate personal connections with your customers, allowing them to share and support your efforts even more. Now Impact Studio can help you create a social media content calendar so you always have fresh posts available to share.
Most importantly of all, be authentic and genuine about your content and social impact – don’t just jump on trends.
Consider stepping up your online marketing strategy to showcase your impact.
Content marketing plays an instrumental role in helping social purpose businesses to share their work, get recognized, find supporters, and stand out from the crowd. If you want an impactful, effective content marketing strategy, my team and I at Now Impact Studio make the process simple. Reach out anytime!
